Continuing with its strategy to capitalise on celebrities and women buyers in India, sportswear brand Reebok has roped in actor Katrina Kaif as its latest brand ambassador. Reebok, subsidiary of the world’s second largest sportswear maker Adidas, has had celebrity endorsers such as MS Dhoni, Nargis Fakhri and Kangana Ranaut for its previous campaigns.
Sunil Gupta, brand director for Reebok India, says that Katrina is a perfect fit for the brand. “Katrina is a fitness enthusiast. We are confident that together, we will continue to inspire the youth and be the thought leaders in the fitness industry,” he said.
Kaif says that the brand serves as a motivation for her to be disciplined and stronger every day. “Reebok is committed to bring a change and enable everyone to harness their latent potential,” she said.
Source: Forbes India
Katrina went on Instagram to announce her association with Reebok by stating:
“Proud to announce by association with @ReebokIndia. It is a perfect fit for me and I am very happy to join hands with a brand that believes and encourages the same thoughts as I do. Fitness and dance are a big part of my life and to be bale to team-up with a brand who stands by and promotes a similar vision Is wonderful. It is an interesting opportunity for me to curate interesting dialogues and conversation around fitness, women’s training, and body image amongst other things. It’s a big part of my life and it feels great to be sharing this platform with Reebok.”
Check out the latest images of Katrina Kaif for Reebok India: here